Turn Your Data into a Goldmine of Opportunity.
Stop Guessing. Start Optimizing.
The Gold Standard in Data Intelligence.
To bring enterprise-grade Business Intelligence to the mid-market. We exist to help business owners see their full picture—from customer behaviors to profit margins—ensuring that every decision is backed by the 'Gold Standard' of data accuracy.
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Good as Gold Analytics is a specialized business intelligence consultancy based in Roswell, GA. Led by Glen Gold, a data veteran with over a decade of experience guiding global brands like HSN/QVC and Shutterstock, we exist to bridge the gap between enterprise-level data science and practical business application. We are economists, technical architects, and strategists who believe that data is your most valuable natural resource—it just needs to be refined. We don’t just report on what happened; we build the infrastructure that tells you why it happened and what to do next.
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We move beyond simple reporting to true Data Democratization. We believe that complex data shouldn't be hidden behind jargon; it should be accessible, transparent, and actionable for every stakeholder, from the warehouse floor to the executive suite. Our methodology combines rigorous statistical modeling with clear, intuitive design. Whether we are building automated sales & marketing dashboards in Tableau or designing sophisticated customer segmentation strategies, our focus remains the same: replacing manual guesswork with automated precision. We treat your data with the "Gold Standard" of accuracy, ensuring every insight is reliable and ready for decision-making.
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We partner with growth-focused businesses that have outgrown spreadsheets and intuition. Our clients typically fall into two categories: Operational Leaders in e-commerce and manufacturing who need real-time visibility into inventory and margins, and Marketing Executives seeking to optimize customer lifetime value through advanced segmentation and CRM strategy. Whether you are a mid-market business needing a fractional Head of Analytics or an enterprise team seeking specialized support, we work with anyone ready to turn their raw data into a competitive advantage.
Our Services
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Customer Segmentation Strategy: "Stop treating every customer the same. I use statistical clustering (k-means, RFM analysis) to group your customers by behavior and value. Whether you need to identify your high-margin 'Whales' or re-engage dormant buyers, we provide the precise lists you need to target them effectively."
Paid Media & SEM Optimization: "Marketing spend should be an investment, not an expense. We analyze your Google Ads and paid social performance at a granular level—auditing keywords, bid strategies, and audience overlap—to lower your Cost Per Acquisition (CPA) and maximize Return on Ad Spend (ROAS)."
CRM & Database Architecture: "Your customer data is your most valuable asset, but only if it’s organized. We help you structure your CRM to capture the right data points, ensuring a 'Single Customer View' that connects web activity, purchase history, and email engagement into one clear profile."
Email Automation & Lifecycle Analytics: "Move beyond 'batch and blast.' We design logic-based email flows (Welcome Series, Abandoned Cart, Win-Back) triggered by actual user data. I analyze open rates, click-throughs, and conversion attribution to constantly refine your messaging for maximum revenue per email."
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Operational Dashboards: "Centralize your view. We build custom dashboards (Power BI, Tableau) that update automatically, replacing hours of manual Excel work so you can see daily sales, inventory, and cash flow in real-time."
Real-Time KPI Tracking: "Don't wait for the end-of-month report to know where you stand. We set up real-time monitoring for your critical metrics, allowing you to spot trends and fix operational bottlenecks before they impact your bottom line.”
"Profitability & Margin Analysis: "Revenue is vanity; profit is sanity. We dig deep into your SKU-level data to identify which products, channels, or services are actually driving your bottom line—and which are dragging it down."
Meet Glen Gold, Principal Consultant
Data is the lifeblood of modern business, but too many companies drown in spreadsheets rather than swimming in insights.
With over a decade of experience managing complex data infrastructure for global leaders like HSN/QVC, Shutterstock and Inspire Brands, I specialize in building the architecture that makes businesses run smoother. My background isn't just in reporting; it’s in Natural Resource Economics and Statistical Modeling. I treat your business data—whether it's website performance, marketing ROI, or sales margins—as a vital resource that must be optimized.
Today, I help businesses move beyond basic reporting to true Business Intelligence, connecting their systems to uncover hidden costs and identify their most profitable paths forward.
