About Good as Gold
The Analyst Behind the Insights
Bringing enterprise-level data strategy to growing businesses.
I founded Good as Gold Analytics with a simple premise: Data is a natural resource, but it has no value until it is refined.
My background is unique in the analytics world. Before I was leading data teams for global brands, I earned my Master’s in Natural Resource Economics. That training shaped how I view business data today. I don’t just see rows and columns; I see a resource that—when properly mined and organized—can fuel massive efficiency and growth.
For over 12 years, I have managed the data strategies for some of the world's most recognizable companies, including Shutterstock, Inspire Brands (Arby’s, Dunkin’, Sonic), and HSN. I’ve built predictive models that guided millions in marketing spend and designed infrastructure that handled global complexity.
But I realized that it isn't just Fortune 500 companies that need this level of clarity. Mid-market manufacturers, e-commerce brands, and growing service providers often drown in spreadsheets, making critical decisions based on "gut feeling" rather than hard facts.
I started this firm to change that. Whether I am helping an operations manager automate their inventory forecasting or helping a CMO segment their customer database, my goal is to provide the Gold Standard of accuracy and insight.
